Website Evaluation

Burgermaster

Dear Burgermaster

This email is in regard to your website,

The burgermaster website is nice clean and easy to navigate, offering the web-surfer the options to see the menu, locations, and the story of how the restaurant got started. The website also offer the web-surfer the option to join via social network like twitter or facebook, becoming a fan of the restaurant gives the web surfer the chance to receive coupons and special offers. The interactive map is a great tool and very useful for newcomers, tourist, as well for returning customers who may need directions to one of the other locations.

The website can be improve by adding more pictures of the food on the menu and restaurant locations, a link to the reviews received, more information on the hormone-free beef, and a link to be able to contact for suggestions. The dark-gray border surrounding the page makes it very dull and boring, this take away that eye popping view of the webpage. The actual page could be resized to a full page size eliminating the dark-gray border. The middle picture of the city of Seattle with the 1952 could be used as a button that link to the story of how the restaurant got started.

Pictures of the food, this can help the web-surfers that never been to the restaurant get an idea of how appetizing the food is. It gives the web-surfer an idea of what the food looks like, Yes, a burger can be found in any place, but a great burger, made with the right ingredients and condiments to perfection is a must see. In this case a picture is worth a thousand words. A good example is the McDonald’s website http://www.mcdonalds.com/us/en/food/full_menu/sandwiches.html. Other pictures that can also be shared with web-surfers are pictures of the restaurants and their award winning landscape for which its locations are known, this will give web surfers an idea of the restaurant physical presentation.

Review links, in order to check out the reviews you have to go to the review website and do a full search of the restaurant in order to find the reviews. By adding a link to the reviews it can be more helpful, not only for the web-surfer, but also helpful for the restaurant, because web surfers and costumers can add their own reviews automatically and directly to the page. By adding the reviews to the webpage it can promote more web-surfers to visit the website, through word of mouth or in this case networking among peers. The picture of the various reviews websites could easily be converted into a button that would open a window with a list of the various review websites or the actual reviews.

Hormone free beef, the website should offer more information or attempt to mention the hormone-free beef used by the restaurant, its source, and the determination of the restaurant chain to make a different by serving hormone-free beef. There are few restaurants that serve hormone-free meats, one that is very noticeable is “Chipotle Mexican Grill” there website http://www.chipotle.com/ educate the web-surfers about their meats, their source, the way the animals are raised and the standards that they demand the farms the purchase their meat from. The hormone-free logo used on the page can also be converted into a button linking to information about the beef product.

The overall website is very presentable and easy to navigate, providing the basic idea of the business and their “quality, Local, Love” slogan. This website is going in the right direction providing web-surfers the ability to join via social network, like Twitter and Facebook which allow web-surfers to tag their current location. This can help the Restaurant gain more business due to the peer to peer networking.